At Mumsnet I worked to produce over 200 long and short form video campaigns for a variety of platforms, including live streaming, events coverage, commercials and social first videos. From creative conception, filming, editing to delivery. Many of the projects I produced featured a variety of talents partnered with big brands. From best selling authors, Michelin starred chefs, celebrities and bloggers. Much of the content was sponsored/partnered by brands such as Cadbury's, Lidl, Disney, Unilever and PHE who I worked with to create strong video content for the Mumsnet audience. Due to the nature of the Mumsnet brand I collected extensive experience working on set and directing children and young adults. In addition to this I have developed an eye for filming and photographing food on set.
In 2018, Mumsnet and Dreams partnered in a broad cross stratigic collaboration in search of the ultimate mattress designed by parents themselves. Video become one of the driving tools in the promotion of the campaign and we produced a sponsored video featuring parent influencers playing a popular game in BED. The overall campaign ended up winning a Drum Award for the best use of group and community in a campaign.
Mumsnet, Arla and popular children's book 'The Gruffalo' partnered up to create a series of recipe videos to inspire parents and children to create fun recipes inspired by their favourite Grullalo characters. The campaign was created for a social-first format and lived on the Mumsnet Facebook page.
Throughout my time at Mumsnet our longest partnership with Lidl saw the creation of 17 videos. From seasonal content covering Mother's Day cooking challenges, to Valentines day cooking shows with Kevin Love.
"Alice is always a pleasure to work with. She is a committed video producer with high editorial standards and a strong understanding of brand values. She brings remarkable energy and enthusiasm to shoots and is always striving to go beyond a client's expectations. Her ability to put people on set at ease is commendable - I've seen her work with many children or in challenging locations and she is adaptable and flexible, with no sudden change of plan being able to phase her! I'm always impressed by her professionalism, her editing skills, her nose for a developing trend and her willingness to seek out new growth opportunities"
- Kiran Anderson, Editor of Mumsnet -