As Head of the in-house video production at Hello! I lead on the output and strategy of all content produced and distributed across Hello! online and it's various social platforms including Facebook, Instagram, Snapchat and Twitter. This includes both the creation and overseeing of editorial and commercial videos, exclusive behind the scenes celebrity interviews, red carpet and live-streamed events.


A highlight of the work untaken at Hello! is the coverage captured of the Duke and Duchess of Sussex Royal Wedding and the arrival of their Royal Baby. My duties included filming, documenting, live-streaming, featuring on the Hello! social feeds and editing features of the events. 

In April 2018, Hello! produced an exclusive video feature documenting the surprise performance of Rod Stewart onboard a special Royal British Legion Voyage for the 75th-anniversary commemoration of the D-Day landings.  Sir Rod was accompanied by wife Penny Lancaster who photographed the event for HELLO! Rod and Penny were also reunited with veteran Harold Bradley, whom they invited to tea at their home – a bolthole for Sir Winston Churchill during the war – in 2014. Hello! interviewed Harold as part of the feature. Both Rod and Penny personally thanked myself and the rest of the crew for the video we produced. 




Alice Greenfield

Film & Photography

Alice Greenfield Film

Northwood House

Ward Avenue 


PO31 8AZ, UK  

UK based Filmmaker and Photographer

Travel | Lifestyle | Product

Stories in motion

Available for travel worldwide  

  • Behance
  • LinkedIn
  • Instagram
© 2020 Alice Greenfield Film and Photography. All rights reserved.