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In 2020, Alice and partner Sam Morris co-founded Adrift Visuals, a UK-based photography and film production company dedicated to the adventure and outdoor industry. What began as a shared love for the ocean and the wild quickly grew into a creative agency trusted by brands worldwide.

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Adrift specialises in crafting story-driven photography and video, capturing the spirit of exploration in a way that inspires connection with the natural world. With a focus solely on content production, Alice and Sam bring specialist expertise to every project, combining creativity, agility, and technical skill to deliver high-quality visual storytelling. Their goal is simple: to capture the moments that can only happen when you step off the beaten path.

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Together, Alice and Sam continue to grow Adrift Visuals into a hub for authentic outdoor storytelling, partnering with brands to showcase the beauty of the natural world through powerful imagery.

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