In 2022, I was honoured to become a Sony European Creator through their Ambassador Program. A milestone that marked the beginning of a close and dynamic collaboration with Sony’s marketing and creative teams. Since then, I’ve worked closely with the brand to help drive innovation and creative storytelling within their community.

​

Since joining the program, I’ve been part of numerous high-profile initiatives from leading workshops and reviewing cameras and lenses, to taking Sony’s technology into the field and showing how it performs in real-world conditions. My work has also taken me to events and panels, where I’ve shared my process, creative approach, and thoughts on how the world of photography and digital media continues to evolve.

​

Having spent years working with Sony’s ecosystem from their cameras and lenses to the wider creative tools, I’ve built a deep understanding of how they empower creators to push their craft further. It’s been an incredible journey helping to shape product stories, inspire new photographers, and continue growing a community built around curiosity, creativity, and light.