In 2022, Alice achieved the prestigious recognition of becoming a Sony European Creator through their Ambassador Program. This milestone marked the beginning of a close and dynamic collaboration with Sony’s marketing and creative teams, as Alice played a pivotal role in driving the brand’s innovation and outreach.

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Since joining the program, Alice has been at the forefront of numerous high-profile initiatives, from leading workshops to conducting in-depth camera and lens reviews. Her hands-on experience spans a wide variety of on-location assignments, where she expertly demonstrates Sony’s cutting-edge technology in real-world scenarios. Alice's technical expertise, coupled with her creative vision, has made her a sought-after speaker at major events, where she shares her insights on both photography and the evolving landscape of digital media.

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Alice's profound understanding of the Sony ecosystem, from its advanced cameras and lenses to its broader creative tools, positions her as a highly trusted and influential partner. Her continuous contributions not only help shape Sony’s product offerings but also inspire a growing community of creators worldwide. Through her efforts, Alice has firmly established herself as a key ambassador, helping to solidify Sony’s reputation as a leader in the world of photography and visual storytelling.